About the brand
Patagonia started in 1973 in California when Yvon Chouinard decided to expand his previous company, Chouinard Equipment, to include clothing for climbers and surfers. From the beginning, respect for nature, craftsmanship, and a willingness to speak out have been central to its DNA.
Today, Patagonia is one of the most recognizable outdoor brands in the world - but it still bases its decisions more on values than on numbers.
Sustainability
Patagonia is a pioneer in responsible production. Since 1985, it has donated 1% of its revenue to environmental protection (1% for the Planet). It is transitioning to recycled and organic materials, repairing used clothing through the Worn Wear program, and in 2022, Yvon Chouinard transferred the entire company to a trust that dedicates all profits to fighting the climate crisis.
"We're in business to save our home planet."
Mission & values
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
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